Snatched From The Grave! " Sold 38, 000 Copies

Category: Finance.

"A good title is a work of a genius! " - E. Haldeman- Julius single- handedly sold over 100, 000, 000( One Hundred Million) Books by only describing each book by its" Title Only. " Haldeman- Julius used to sell little blue books at$ .05 each back in the late 1800 s and early 1900 s.

Haldeman- Julius E. If a particular book didn t hit its quota of 10, 000 sold a year, for a couple consecutive years, it would go to what he called the hospital. He did this with several books, and often increased, even classics sales drastically. That is where he would analyze the book to see if he could improve the title to increase the sales and revive the book. Here are a few examples: "The Fleece Of Gold" in 1925 only sold 6000 copies but in 1926 with the new title of" The Quest for a Blond Mistress" sold a whopping 50, 00" The Mystery of the Iron Mask" at 11, 000 vs. "The Mystery of the Man in the Iron Mask" sold 30, 000 copies. "The King Enjoys Himself" at 8, 000 sold vs. "The Lustful King Enjoys Himself! This is only a few examples of the hundreds of books that he was able to increase sales with by improving the title.

Snatched From The Grave! " sold 38, 000 copies. Now this does not only apply to books. Titles to Express a Message. This applies to all kinds of things, even marketing life insurance. Having the right title can serve you, and your life insurance business well. Like Budget Rent- A- Car. A company s name for example.

The name alone conveys a message and appeals to a certain demographic. There are plenty of places to get your oil changed in your car quickly. but Jiffy Lube instantly comes to mind when I glance down at the odometer and realize that I m over due for an oil change myself. Hertz and Avis have to do much more advertising to convey their marketing message. Some titles brilliantly convey a much desired promise of speed and ease. Some titles convey superiority. Minute Maid Lemonade Or Minute Rice Or Easy Mac. The Ultimate Fighting Championship.

Consider the Purpose of the Title. Other titles convey a trustworthy and desirable service, like Certified Retirement Planners, CRP. If you ever intend to put a title on anything: like a book, product, service, business or whatever. consider its purpose. A title is no less than a headline. Think about the message you want it to convey. It is often your first and last chance to lore in new prospects and clients. Take full advantage of the opportunity to stand out and make a good first impression.

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